CAPA Highlights Corporate Travel Market Position at Inaugural Summit

The inaugural Corporate Travel Innovation Summit was hosted by CAPA Centre for Aviation in Sydney in August. The main topic up for discussion was the changes occurring in the Australian marketplace.

According to the Centre for Aviation, more than 160 delegates attended the summit. Speaking at the event, Andrew Kelly, the Association of Corporate Travel Executives (ACTE) regional director for Australasia, said that Australia had shown growth in the market against an overall downward trend – a good sign for the country’s corporate travel industry.

Carlson Wagonlit Travel managing director of Australia and New Zealand Peter Brady commented on the increased competition between Virgin Australia and Qantas. Brady opined that Virgin Australia’s ambitious plans are proving to be beneficial to corporate travel customers as the market becomes more competitive as a result.

Also covered at the summit was the increasing knowledge of corporate travel customers. Cathay Pacific’s sales and marketing manager for Australia, Julie Reid, noted that customers are now more likely to be aware of flight schedules, types of seats and the types of aircraft used on their routes.

CAPA plans to hold a second summit – in Europe – this November, following the success of the first event.